Hi, my name is Diana Masina 👋🏼

Hi, my name is Diana Masina


I do UX/UI and product design, CX research, and branding

Worked with Printful, Artdepo, Smart Baby, Apple, Enty App

EXPERIENCE
EDUCATION
2021 - now
2021 - now
Printful
UX/UI Designer, Riga
A solid member of Design System team and Digital Experience team. I lead the design of the Enterprise project, initiate UI improvements across the website. I develop new flows for the Design Maker and design a significant amount of landing pages.
2020
2020
Artdepo
Design Director, London
I managed the team of three designers, led design system and Artdepo branding. Designed the multi-page company's website and the landing page store. Developed an information architecture and content strategy, flow diagrams, wireframes, new features and mockups.
2019 - now
2019 - now
Smart Baby
Co-founder & UX/UI Designer, London
Created the product design and design system. I design all of the branding, marketing, user experince, and visual designs. Designed the multi-page store icnluding home page, dashboard, pricing page, product catalog. Also collaborate with the educators team on the product design.
2020
2020
Apple
Creative Intern, London
Assisted the design studio in developing exhibition at London HQ during the short-term internship. Led the design concept of exhibition's catalogue: format, layout, colour schemes, typography. I collaborated with freelancers and reported to the design director.
2017 - 2018
2017 - 2018
Enty App
UX Junior Designer, London
Collaboratively worked with the design studio. I sketched out visual concepts, usage scenarios, navigation maps, designed framework, wireframes and prototypes around customer needs. Conducted user-testing, designed user flows and visual styles for new features.
2016 - 2017
2016 - 2017
Akula
Graphic Designer, London
I was the freelance graphic designer at Akula. Designed the logo and brand identity guidelines. I led the creative marketing on social media. Actively collaborated with the founder and photographers, applied SEO and managed the digital content.
2020 - 2021
2020 - 2021
Contented Education
UX/UI Designer, Online Course
Developed app concepts for JANUS bookshop and YASNO online psychotherapy services.

Subjects included: UX/UI Design, Web Design, CX Research, Figma, Sketch, InVision, Marvel.
2018 - 2021
2018 - 2021
Ravensbourne University
Advertising and Brand Design, BA Honours
Over the coursework worked with Bear, Visit London, Studio Blup, Apple, Alt Studio, Outernet. Winner in the brand identity concept competition for the Design For Change conference.

Subjects included: Process & Principles, Historical & Digital Contexts, Campaign & Strategy Design, Kinetic Typography, Content Creation for Social Media, Industry Collaboration, D&AD Blood Awards Entry, Self-Directed Projects.
2016 - 2017
2016 - 2017
University of the Arts London
Fashion Business, Short Course
Got acknowledged by the self-directed project on mass surveillance fashion.

Subjects included: Fashion Buying & Branding, International Fashion & Trend Forecasting, Fashion Buying & Product Development, Brand Buying & Promotion.
2013 - 2016
2013 - 2016
Struer Statsgymnasium
International Baccalaureate IB, Diploma Programme
Subjects included: Psychology, Theory of Knowledge, Biology, English & Russian Literature, Spanish, Mathematical Studies.
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