Hi, my name is Diana Masina

I am the product owner of the product catalog, apps, and enterprise. I initiate brand-new concepts and redesigns and work on the current logic and flows. Being a solid member of the Design System team, I was leading the transition to Figma. I am also involved in UX research and testing.

I managed the team of three designers, led design system and Artdepo branding. Designed the multi-page company's website and the landing page store. Developed an information architecture and content strategy, flow diagrams, wireframes, new features and mockups.

Created the product design and design system. I design all of the branding, marketing, user experince, and visual designs. Designed the multi-page store icnluding home page, dashboard, pricing page, product catalog. Also collaborate with the educators team on the product design.

Assisted the design studio in developing exhibition at London HQ during the short-term internship. Led the design concept of exhibition's catalogue: format, layout, colour schemes, typography. I collaborated with freelancers and reported to the design director.

Collaboratively worked with the design studio. I sketched out visual concepts, usage scenarios, navigation maps, designed framework, wireframes and prototypes around customer needs. Conducted user-testing, designed user flows and visual styles for new features.

I was the freelance graphic designer at Akula. Designed the logo and brand identity guidelines. I led the creative marketing on social media. Actively collaborated with the founder and photographers, applied SEO and managed the digital content.

Developed app concepts for JANUS bookshop and YASNO online psychotherapy services.

Subjects included: UX/UI Design, Web Design, CX Research, Figma, Sketch, InVision, Marvel.

Over the coursework worked with Bear, Visit London, Studio Blup, Apple, Alt Studio, Outernet. Winner in the brand identity concept competition for the Design For Change conference.

Subjects included: Process & Principles, Historical & Digital Contexts, Campaign & Strategy Design, Kinetic Typography, Content Creation for Social Media, Industry Collaboration, D&AD Blood Awards Entry, Self-Directed Projects.

Got acknowledged by the self-directed project on mass surveillance fashion.

Subjects included: Fashion Buying & Branding, International Fashion & Trend Forecasting, Fashion Buying & Product Development, Brand Buying & Promotion.

Subjects included: Psychology, Theory of Knowledge, Biology, English & Russian Literature, Spanish, Mathematical Studies.